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Posted by on Jan 4, 2015 in Featured Products, Products - What's NEW & HOT! | Comments Off on BRAND NEW PRODUCT



Concrete USB

available from 2GB’s to 64 GB’s


Promotional Products Work!

Posted by on Jan 4, 2015 in Case Studies | Comments Off on Promotional Products Work!

Promotional Products Work!

Arby’s, RTM

Objective: To create a long term “coupon” that a customer would keep and re-use often, due to its convenience and ease of use.

Strategy & Execution: Every fast-food chain distributes paper coupons in the mail or as Sunday paper inserts. But how many of those coupons are actually in the car when the consumer is ready to make a purchase? The Arby’s Discount Key Card offers a permanent discount to anyone holding the card, and, as a key tag, it’s always with the diner. Better still, every time the diner takes their keys out of their pocket, they’re always, “Thinking Arby’s.” This is a no limit, non-expiring coupon that has actually increased the average ticket by twenty cents. Initially targeting college students in the Fort Wayne, Indiana, area, the card became an enormous success and is being strongly considered for roll-out as a nationwide item. Arby’s is the first in its industry to offer a loyalty key tag program; apparently, “Thinking Arby’s” means “thinking smart!”

Results: One store in the target area reported a 25% sales increase due to use of the card. Another store reports that 25% of its guests are card users. With this brilliant, but simple idea, Arby’s has broken through the “coupon clutter.”

Promo Postcard Scares Up Interest

Posted by on Jan 4, 2015 in Case Studies | Comments Off on Promo Postcard Scares Up Interest

Promo Postcard Scares Up Interest

A Florida-based marketing company with a soft spot for direct mail carried out a two-part Halloween campaign that consisted of a postcard, a YouTube video and a bit of mystery.

First, the company mailed a personalized postcard with their website and these five words: “They are coming for you, (Name)”. They also added a “creepy” YouTube video on the landing page. “We wanted to come up with a cool Halloween campaign,” says the firm’s marketing director. “It’s important that we come up with something innovative rather than just offer a money-off discount to drive sales. We want to impress the pants off of our customers.”

Over 5,900 personalized postcards were sent to top current clients who had ordered from the company within the last six weeks, and over 97,000 e-mails were sent to their entire client database promoting the campaign. Ultimately, they received over 2,570 visits to the landing page, and new order numbers from the campaign totaled $137,748. “With this campaign, we really wanted to leave the impression with current clients that we’re a fun and creative marketing company,” says the marketing director. “This plays an important part in improving the affinity they feel for us, and that will hopefully translate into long-lasting client relationships for us.”

If you want to scare up your own business this Halloween, follow these tips from this campaign’s marketing director: “Have fun and connect with your clients. Write a fun e-mail and send out pictures of your staff dressed up, or hold a themed contest for your clients with a great prize.”

Hello world!

Posted by on Dec 20, 2014 in Uncategorized | Comments Off on Hello world!

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