Promotional Products Work!
Arby’s, RTM Objective: To create a long term “coupon” that a customer would keep and re-use often, due to its convenience and ease of use. Strategy & Execution: Every fast-food chain distributes paper coupons in the mail or as Sunday paper inserts. But how many of those coupons are actually in the car when the consumer is ready to make a purchase? The Arby’s Discount Key Card offers a...
Read MorePromo Postcard Scares Up Interest
A Florida-based marketing company with a soft spot for direct mail carried out a two-part Halloween campaign that consisted of a postcard, a YouTube video and a bit of mystery. First, the company mailed a personalized postcard with their website and these five words: “They are coming for you, (Name)”. They also added a “creepy” YouTube video on the landing page. “We...
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